Individual assignment-
Hong Kong Tennis Association is an association to promote tennis, raise the standards of tennis by organizing competitions. Yet, no any association is perfect. It must have some improvements for it to become much better. And Hong Kong Tennis Association should have improvements of public relations.
First and foremost, Hong Kong Tennis Association is deficient in media publics. Publics can only get in touch with it by access its website or visit its office. Lack of media reports the news about Hong Kong Tennis Association’s campaigns. Media is the biggest channel to make connections between publics and the association. Hence, it should be suggested when it holds some campaigns just like competitions in local or “Fun Day”, it is better to invite some famous people in order to attract media to come and report aims to make publics to know about Hong Kong Tennis Association.
What is more, Hong Kong Tennis Association does not have any seminars to public. It just has some seminars for people who want to be coaches. The recommendation of it should be hold some seminars in primary or secondary schools or shopping malls that can let publics to feel more connected to it. It is because it let children to get in touch of tennis if it holds seminars in schools and let parents to know and let their children to play tennis through seminars in shopping malls.
Apart from the inadequate of seminars, exhibitions are also important to Hong Kong Tennis Association because it has none of exhibitions to publics. It should be recommended to have exhibitions including to display information about Hong Kong Tennis Association by the broads, and to show the figures about tennis court, tennis ball, tennis racket or even some famous tennis player with details, of course including leaflets about the upcoming events and application forms of Hong Kong Tennis Association.
Another recommendation for improvement to Hong Kong Tennis Association is the community service. It held a fun day on March before. However, it is not enough and also people want to join the fun day should register before. It is so troublesome to join it that people need to register. Free of charge of fun day is attractive to publics but it is better for publics to join it without register due to the problem of public do not know Hong Kong Tennis Association so much.
All in all, Hong Kong Tennis Association should have more improvements of public relation because tennis is not really very common relatively for other sports in Hong Kong. If Hong Kong Tennis Association can improve public relations more, it effectively to let community can get in touch with it more. It will increase more people to play tennis and want to know more about tennis voluntarily. Therefore, Hong Kong Tennis Association is better to have improvements of public relations.
